JumpstartPPC

Why learn from me?In the past 7 years I’ve managed hundreds of accounts and millions of Euros of spend.I was the analyst in a team of 35 AdWords Specialists spending over €120k a day. I delivered weekly training sessions and later ended up leading the team.I worked in a startup building 120 million keywords and ads so we could generate over 15,000 signups a day.I’ve spent 12 months building and optimising campaigns for one of the largest daily deal sites in the world, and over 3 years managing the campaigns for the largest insurance broker in Ireland.I’ve generated leads to a call centre of people looking for tradesmen throughout the UK.I’ve honed the campaign and ad creation down to a few short steps that can be done in 10 minutes with experience. I come out the gates fast and hard and with better ads than the competition - better because they’re more relevant to people searching on Google, and better because they’re bigger and more enticing.I’ve learned the hard way which default campaign settings give too much control to Google and will slowly bleed you of cash while you’re looking the other way.I’ve had calls with many business owners where I’ve audited their accounts, helped them halt the bleed, and turn their campaigns around. I’ve worked out WHY people create campaigns so they’re almost guaranteed to hand money to Google and see very little in return, and how to quickly train people to turn it around.I’ve helped people get their first ad running in our first call, and heard their excitement when they “get it”.I also know you won’t “get it” by learning from books or videos - that this only happens when you have your own ad live and real money on the table.My missionI started in AdWords in 2009 when I helped an electrician friend get more work. The economy was tanking back then and all his work dried up. He had a wife and two kids and another baby on the way. It got so bad he had to hand his van back.I knew this was the beginning of the end for him and tried to help. We built a website and one day an AdWords voucher fell out of a book.I can still remember his voice when he rang to say “Andy, it works! I’ve had a call.”His excitement told me I’d thrown him a lifeline – I’d given him hope.He went on to buy a van and build a workshop out the back. His dad quietly bought me a drink at a family gathering. That’s when I realised I’d not only helped my friend keep a roof over his head, but I’d helped the rest of his family who were worried for him.That's when I realised I was doing more than just "AdWords".I’m on a mission to demystify paid search, and to help the smaller business owner get found by the people already searching for them.The smaller guys are under-served. Agencies won’t touch them as they’re after bigger fish, and most information out there isn’t actionable, or is smothered in confusing geek speak.I love hearing the excitement and hope in someone’s voice when they tell me “Andy, it works!”My mission is to pass on that excitement and hope to more people.